Name: #15-2021 – CR Herro, Building Innovation Philosopher

August 16, 2021

C.R. Herro, Vice president of Innovation at Meritage Homes, leads Meritage’s Business Innovation Program which combines design, efficiency, sustainability, and new technologies to establish a new standard in home building that provide better comfort, healthier air, and cost less to own and operate.

C.R. earned a Bachelor of Science at Arizona State University in Physical and Life Science, master’s in environmental science from Governors State, and Doctorate in Environmental Engineering from Illinois Institute of Technology, and a master’s in philosophy from Arizona State University. CR has spent 20 years within Fortunate 500 companies driving innovation and the supporting change management.

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Our expectations of the performance of houses has changes faster than how we build to achieve that performance. So, at the beginning of a conversation in the construction industry, when I hear, “I have been building for 30 year” I think to myself, there are only two outcomes from this conversation. First, the person is putting up a guard and will not be receptive to an applied building science approach. You know, houses have to breath or your telling me to tighten up the house and then pouch a hole in it for ventilation. On the other hand, the person may have amazing insights and experiences to share.

When I step back, I realize that I’ve almost been working in this industry for 30 years. With an emphasis on sustainable High-performance building I still struggle to integrate what I do into mainstream building, yet I tend to learn something new everyday that takes me one step closer. Having these difficult yet enlightening conversation is often were I learn the most.

At BuildTank, our mission is to use what we learn by applying building science in the field to affect meaningful change in the construction industry. This BUILDcast is the next step. By having broad conversations with the players in the industry we will learn something new from their story that will move us forward toward taking sustainable buildings to mainstream building.