#25-2021 Bill Rectanus, COO at Thrive Home Builders, discusses the business of Building from planning to going vertical.

December 5, 2021

Bill Rectanus is chief operating officer, or COO, at Thrive Home builders, and today he will walk us through his journey to becoming a COO at this regional production builder, how the company began building only DOE Zero Energy Ready Homes, and the planning and economics that need to happen years in advance before a house can go vertical and be brought to market. I learned a lot about the business of building, for example the lead time and planning that goes into a project before going vertical. I hope you will learn as well and that you enjoy!

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Bill on LinkedIn

Thrive Home Builders

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Our expectations of the performance of houses has changes faster than how we build to achieve that performance. So, at the beginning of a conversation in the construction industry, when I hear, “I have been building for 30 year” I think to myself, there are only two outcomes from this conversation. First, the person is putting up a guard and will not be receptive to an applied building science approach. You know, houses have to breath or your telling me to tighten up the house and then pouch a hole in it for ventilation. On the other hand, the person may have amazing insights and experiences to share.

When I step back, I realize that I’ve almost been working in this industry for 30 years. With an emphasis on sustainable High-performance building I still struggle to integrate what I do into mainstream building, yet I tend to learn something new everyday that takes me one step closer. Having these difficult yet enlightening conversation is often were I learn the most.

At BuildTank, our mission is to use what we learn by applying building science in the field to affect meaningful change in the construction industry. This BUILDcast is the next step. By having broad conversations with the players in the industry we will learn something new from their story that will move us forward toward taking sustainable buildings to mainstream building.